Bill and Ted's Excellent Merchandise

PROMOTIONAL ITEMS

EXCELLENT ADVENTURE SUNGLASSES (circa 1990?)

Given away as a promotional item to promote the video release of Excellent Adventure, these sunglasses came with two watch-size batteries so the area behind the Excellent Adventure logo would light up. Designed in the style of Rufus' glasses in the first movie, these were a most excellent item!

EXCELLENT ADVENTURE BOOK COVER (1989-90)

Given away as a promotional item, this book cover was perfect for school kids and allowed class-attending fans to keep the Two Great Ones close at hand!

BOGUS JOURNEY PROMOTION GUIDE (1991)

This booklet was sent to movie theaters and radio stations with ideas for promotions departments to help advertise and promote Bogus Journey. Suggestions for contests and premiums, including Bill & Ted dollars, bumper stickers and identification quizzes which could be printed up, were offered to spark the imagination of possible local promoters for the film.

To read the complete Promotional Guide along with the Phrasebook (described below), click here.

BILL & TED'S MOST EXCELLENT PHRASEBOOK (1991)

This promotional booklet was sent to members of the media (both print and electronic) to use as a reference guide for their articles and promotion about Bogus Journey. The Bill & Ted Speak listed in this guide is only somewhat accurate . . . in fact when Alex and Keanu were confronted with various words and phrases (such as Phantasmagorical) from this booklet by enthusiastic television interviewers during the junket for the movie they often looked perplexed and informed the hapless reporter that those definitions "were products of a publicist's imagination" and really didn't have much to do with the true Bill & Ted vocabulary.

butterfingers / PREVIEW CARDBOARD
HANGING PROMO (1991)

This cardboard hanging piece promoted the upcoming issue of Preview Magazine featuring Bill & Ted (Alex and Keanu) on the cover as well as their tie-in with Butterfingers candy bar.

1-900 PHONE IN CONTEST (1991)

Promoted on television and in various magazines, this 1-900 phone line contest promised winners would receive the grand prize, which was the Wyld Stallyns van from the movie, or two electric guitars signed by Alex Winter and Keanu Reeves as seen in the snap taken from the commercial above. Runners up would receive a Nintendo Bill & Ted game cartridge or some Bill & Ted trading cards. Players were asked to answer questions via their touch tone phones to win.
(And just in case we actually have to point this out, the contest is long over, so don't try calling the 900-numbers, babes and dudes!)

Gibson Bogus Journey
Promotional Guitar Picks (1991)

Promotional guitar picks for Bogus Journey produced by Gibson. This is one of the more outstanding and clever of the promotional items made for the movie.

Bill & Ted's Bogus Journey
Totally Non-Heinous Phonebook (1991)

A promotional item given out at the premiere party in the goodies bag. This phone book categorizes the letters of the alphabet with corresponding common Bill & Ted words and phrases (i.e. G: grim reaper; E: excellent; C: cool, etc.). Also included in the back is a mini-version of Bill & Ted's Most Excellent Phrasebook (see above) and Bill & Ted's Bogus Journey recipes (shown above).

BOGUS JOURNEY VIDEO
PROMOTIONAL MAILER (1991-92)





This promotional fold-out mailer was sent to video retailers to entice them to purchase copies of Bogus Journey for sale or rent in their stores.